Last updated: September 2026 — James Wilson, Arch

Affiliate Disclosure

Last Updated: January 2026

Arch (arch.wales) is committed to transparency and honesty with its readers. This page explains our affiliate relationships and how they work.

What This Website Does

Arch provides independent reviews and recommendations of online casinos and gambling operators. Our content is created by James Wilson, an experienced gambling industry analyst with over 15 years of expertise in casino operations, player protection, and UK regulatory compliance.

Our mission is to help UK players make informed decisions about where to gamble safely and responsibly.

Affiliate Relationships and Commissions

Arch earns affiliate commissions when readers click certain links on this website and subsequently sign up with casino operators or gambling platforms. This is how we generate revenue to maintain and improve our service.

What this means:

• When you click a link to a casino operator from Arch and create an account, we may receive a commission from that operator
• This commission is paid by the casino operator, not by you as a player
• You do not pay any additional fees or higher prices because of our affiliate relationship
• Your sign-up bonus and terms remain exactly the same whether you arrive through our link or directly

Editorial Independence

Our reviews are completely independent despite our affiliate relationships.

James Wilson conducts thorough, unbiased reviews based on rigorous criteria including:

• Licensing and regulatory compliance with UK Gambling Commission standards
• Player protection measures and responsible gambling features
• Game quality, variety, and fairness
• Payment methods, withdrawal speeds, and security
• Customer support quality and responsiveness
• Terms and conditions transparency
• Historical track record and player complaints data

Our affiliate commission structure does not influence which casinos we review, how we rate them, or what recommendations we make. We will not recommend an operator simply because it offers higher affiliate commissions, and we will not exclude a casino from negative reviews because we earn from it.

If a casino operator has significant player protection issues, regulatory violations, or poor customer service, we will reflect this in our reviews regardless of affiliate revenue potential.

Transparency About Conflicts of Interest

James Wilson acknowledges that a potential conflict of interest exists: casinos that we recommend generate commission revenue for Arch. We manage this conflict by:

• Applying the same strict review standards to all operators, whether affiliated or not
• Clearly marking affiliate links throughout our website
• Publishing negative reviews when operators fail to meet our standards
• Accepting no payments from casinos for positive reviews or preferential placement
• Never accepting "sponsored content" or paid reviews from gambling operators
• Maintaining detailed records of our affiliate relationships

Expertise and Authority

James Wilson brings genuine expertise to casino reviews. His background includes:

• 15+ years experience in the gambling and gaming industry
• Comprehensive knowledge of UK Gambling Commission regulations
• Understanding of player protection frameworks and responsible gambling initiatives
• Direct experience analysing casino operations, licensing, and compliance

This expertise allows us to provide reviews that are not only independent but also technically accurate and genuinely useful to UK players.

How Affiliate Links Work

When you click an affiliate link on Arch and sign up with a casino operator, a unique identifier tracks the referral back to us. This allows the operator to credit Arch with your sign-up. We receive a commission based on this referral, typically as a revenue share of the operator's earnings from your account activity.

This commission structure is standard across the affiliate marketing industry and does not affect your player experience, bonuses, or pricing in any way.

Contact and Questions

If you have questions about our affiliate relationships, review methodology, or this disclosure, please contact us through arch.wales.

We remain committed to honest, transparent, and independent casino reviews that serve the interests of UK players first.